Join the Festival Spirit
The 2012 Harrogate International Festivals programme provides an environment for businesses to have a unique interaction with their target audience, through the Summer Festival and the Theakstons Old Peculier Crime Writing Festival. The resonating impact of the arts leaves audiences open minded, allowing sponsors and advertisers to really get their message across.
Don’t miss an unrivalled opportunity to reach high volumes of ABC1 professionals and high net worth individuals in one place over a set period of time.
With 90,000 people attending Festival events each year, generating an estimated economic impact of £4.1m and media coverage in excess of £1m, can you afford to miss it?
Ways to get involved
We work with our partners to create mutually beneficial packages that deliver a wide range of benefits tailored to your specific brand objectives. Below are just some of the ways in which your business can be associated with Yorkshire’s most prestigious event of the year.
Takes the good name of Harrogate around the world in ways no amount of advertising could achieve.- The Yorkshire Post
Our Souvenir Programme Book
Our Festival programme is a high quality, full colour, perfect bound publication that is treasured and referred to by our audience and supporters alike. It has a readership of our 30,000 ABC1 audience and continues to increase sales year on year. It is packed with exclusive in-depth articles, features and interviews on our world class artists. Advertising within our Programme Book is a great way of getting your business in front of an audience that you might not otherwise reach, and is also a fantastic way of demonstrating your support to the Festival.
Event Guide
Our Festival Event Guide is a full A5 brochure detailing all Festival events throughout July, and referred to by many people in the run up to the Festival, and acts as their Bible when booking tickets for the Summer Festival. Our 30,000 Event Guides are printed and distributed across the region, circulating in high footfall businesses and attractions, cafes, community areas as well as homes of our audience and supporters for over 3 months, in addition to our 10,000 strong database of core supporters. Advertising within the Event Guide will offer invaluable opportunities to place you product or business directly in front of a discerning audience.
Big Screen: Outdoor Cinema
The Harrogate International Festival Big Screen is situated on the beautiful Montpelier Stray creating a natural amphitheatre suitable for up to 1000 people to view the diverse programme at any one time. The Big Screen audiences refresh approximately every 2 hours in addition to being situated in a high footfall & highway location, offering increased opportunities for visibility. Plus, research from the past two years has shown this audience to be an entirely new audience; therefore, a package across the media outlets offers a wide range of audiences to promote your offer to.
Adverts can be submitted as videos or as Powerpoint presentations.
Expect professionalism, class and polish from a very impressive programme.
- The Independent
Our Harrogate International Festival Audience
We have 30,000 loyal ABC1 readers who live in the HG, LS and YO areas and will spend approx £450 per visit supporting the Festival, on hotels, restaurants, shopping and leisure*. They are predominantly business leaders, directors and high-net worth individuals interested in supporting culture and artistic events. 2011 saw a massive 182% rise in the total of number of bookers for the Harrogate International Festival alone. Advertising through Harrogate International Festivals also allows you to promote to a nationwide audience that travels to Harrogate specifically for the Festival.
Website
Last year alone our website received over 175,000 page views, with 41,000 unique visitors from across the globe. The Harrogate International Festivals website is the hub for all the latest news and events happening as part of the Summer Festival and Theakstons Old Peculier Crime Writing Festival as well as the Spring Sunday Series & Reach Out year round education work plus You’re Booked, the online community for readers and writers linked to the Theakstons Old Peculier Crime Writing Festival.
The Harrogate economy benefits enormously from the diverse calendar of events that Harrogate International Festivals organise each year which bring many hundreds of guests to the area.
- David Ritson, chair of Destination Harrogate
Download a booking form now and benefit from this fantastic opportunity.
If you would like to discover how you can benefit even further from a year round association with Harrogate International Festival, then please contact us on info@harrogate-festival.org.uk or call 01423 562303.
The Festivals’ annual programme:
Sunday Series Classical Concerts (January – April)
A distinguished season of classical Sunday morning coffee concerts, the Sunday Series is an opportunity to see some of the most illustrious classical acts at work today.
Harrogate International Festival (Throughout July)
Attracting over 40,000 people each year, theHarrogate International Festival remains the centrepiece of Harrogate International Festivals’ calendar. We have a tradition spanning over 40 years of bringing the very best in Classical, Jazz and World Music to Yorkshire. We’ve featured exceptional orchestras and artists such as Van Morrison, Lesley Garrett, Nigel Kennedy, Yehudi Menuhin, Clare Teal, BB King and Amy Winehouse.
Theakstons Old Peculier Crime Writing Festival (July)
The world’s largest literary festival dedicated solely to the dark art of crime writing takes place in Harrogate every July. Fans of the crime fiction join the biggest authors in the genre for a long weekend of events brimming with books and body counts, detectives and deadly deeds! Previous special guests have included Val McDermid, Jeffery Deaver, Harlan Coben, Ian Rankin, Lee Child, Kathy Reichs and creator and writer of acclaimed TV series ‘The Wire’ David Simon.
ReachOut (Year round)
The Festivals learning and participating Community and Education Programme HIF’s learning activates engage at-risk groups and school children across the region in music, sport and literacy, and has reached over 6,000 young people in the last 2 years.