The decision follows the sale of the chain to Russian billionaire Alexander Mamut and the appointment of independent bookseller James Daunt.
For more than a decade, the promotion has been a key plank in the company’s marketing strategy. Now Britain’s biggest bookseller, with 296-stores in total, the business are now said to be looking at introducing money-off deals for individual books from this month rather than the blanket offer of three-for-two, such as featuring all campaign books at £5 or a staggered offer on paperbacks at £3, £5 and £7.
But what do you think of their decision to withdraw this highly recognisable offer? Do you think the move will allow Waterstones to price and promote their books more creatively? Will an individual purchase offer allow for more impromtu buying? Did you find the offer encouraged you to gamble on a book or an author you may not otherwise have considered or were you left wandering trying to find that third book to complete the deal?
We’d love to hear your thoughts…